INSERT SEO KEYWORDS OR WORDS THAT DESCRIBE YOU FROM EXERCISE 5
FAVORITE CLIENT'S NAME
Choose a testimonial that is no more than two sentences long. And remember to pick one that shows excitement for what the client received from you or the experience you created for them.
Show your reader how easy it is to achieve their dream wedding by hiring you. Start with 1-2 sentences about how you want to help. Then, show them the steps to get there.
What happens when you first connect? Will you jump on a call? Talk over Zoom? Ask questions or answer their's?
THE EXPERIENCE
What will they receive? When should they expect to receive it? Explain this in 1-2 short sentences. And remember to keep each step approximately the same length, if possible.
THE XYZ EXPERIENCE
End with the last step needed to secure your services. And remember to write to the reader as if you're having a conversation directly with them.
THE XYZ EXPERIENCE
RAVING CLIENT's NAME
Consider including a few testimonials from parents or other vendors. And don't be afraid to edit a quote down to the most impactful message you want the reader to know.
Not every buyer type will make it this far down the page. But if they do, we want to give them an easy way to connect. Look back at Exercise 11 for an idea of what to include here.