And remember, this is the right length & font size for this section. Short, sweet and to the point.

This is the hardest section to write, so we recommend leaving it until the end. Check out exercise 6 for some ideas. Or feel free to borrow one of our suggestions from Exercise 7. Either way, make sure it connects back to the biggest desire or concern of your reader.

INSERT A HEADLINE USING EXERCISE 5

Discover more

Remember to show empathy and expertise by sharing how many events you’ve overseen or how many years you’ve been in business. Then, share what that has taught you and how that will help them achieve what they want most for their wedding.

End by inviting them to learn more about you and how you're different from others.

INSERT SEO KEYWORDS OR WORDS THAT DESCRIBE YOU FROM EXERCISE 5

CHECK OUT EXERCISE 8

FAVORITE CLIENT'S NAME

Choose a testimonial that is no more than two sentences long. And remember to pick one that shows excitement for what the client received from you or the experience you created for them.

"GRAB A QUOTE FROM EXERCISE 9"

Show your reader how easy it is to achieve their dream wedding by hiring you. Start with 1-2 sentences about how you want to help. Then, show them the steps to get there. 

What happens when you first connect? Will you jump on a call? Talk over Zoom? Ask questions or answer their's?

REVIEW EXERCISE 10

THE EXPERIENCE

What will they receive? When should they expect to receive it? Explain this in 1-2 short sentences. And remember to keep each step approximately the same length, if possible.

REVIEW EXERCISE 10

THE XYZ EXPERIENCE

End with the last step needed to secure your services. And remember to write to the reader as if you're having a conversation directly with them.

REVIEW EXERCISE 10

THE XYZ EXPERIENCE

RAVING CLIENT's NAME

Consider including a few testimonials from parents or other vendors. And don't be afraid to edit a quote down to the most impactful message you want the reader to know. 

"THE BEST PART OF A TESTIMONIAL GOES HERE"

Not every buyer type will make it this far down the page. But if they do, we want to give them an easy way to connect. Look back at Exercise 11 for an idea of what to include here.

SHOW EXCITEMENT

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